Fundamentals of Social Media Marketing


What you’ll learn
  • Learn social media marketing techniques
  • Setting campaign goals

  • Targeting audience segments

  • Developing compelling copy and visuals
  • Iterating and optimizing campaigns for long-term success


Social media has fundamentally changed the marketing landscape. Companies, non-profits and organizations large and small are using social media marketing to engage with prospects, customers, vendors, employees and fans.

Social media advertising is one of the most powerful ways to connect with customers and drive marketing impact.  In this course you’ll learn the fundamentals of social media marketing in today’s day and age that can help you unlock potential for your business.

This course give you an opportunity to take a strategic look at your marketing efforts while giving you specific, practical and hard hitting tools to improve your business and the return on your investment. You can put into practice tomorrow what you learn today!

By the end of this course, you’ll be ready to run your first social media ad campaign and how to build a social media strategy.  You’ll know how to connect with customers, convert views into action, and drive impact for long-term business success!

Who this course is for:
  • Marketers, brands, small business, or anyone interested learning social media marketing.


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